Blog
No heater before Anzac day: Canberra’s most popular social norm?
If you’ve spent at least one winter in Canberra (or many!), you will know the unofficial rule: don’t turn your heater on until Anzac Day.
But why?
Why do thousands of otherwise rational adults choose to shiver in their own living rooms, swaddled in Oodies and clutching hot water bottles, just to wait for an arbitrary date on the calendar?
Behavioural science isn’t a bag of tricks – it’s a rigorous design discipline
It all begins with an idea.
What orcas wearing salmon hats can teach us about human behaviour
It all begins with an idea.
The power of small events: understanding Inner Work Life so you can lead your teams better
It all begins with an idea.