Online course
Design for behaviour change
Too often, behavioural science is either locked away in academic journals or applied haphazardly without a clear, evidence-based method — leaving professionals without a practical roadmap.
This course bridges that gap.
A comprehensive, self-paced, online course
that blends evidence, strategy, and experience to help you drive behaviour change in real-world settings — without the $2,000 price tag or academic jargon.
Who this is for
You’re a professional who knows behavioural science has the power to transform products, workplaces, and communities — but you need a way to apply it effectively and confidently.
This course is for:
Designers, product managers, and innovation leads
Change-makers in organisations
HR, L&D, and culture professionals
Consultants and coaches
Government and community workers who want to create change
Anyone with a solid grasp of the basics who wants practical application skills
What you’ll learn
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Understand the key psychological principles and behavioural theories that drive human decision-making — from cognitive biases to motivation, habit formation, and social influence.
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Learn how to use 12+ behavioural design models and a practical, step-by-step methodology to craft effective, evidence-based interventions in any context. Includes workbook and checklist you can re-use again and again for your nudge projects.
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Build behavioural solutions with confidence — and conscience. You’ll walk away with tools, checklists, and frameworks to ensure your designs are ethical, inclusive, and grounded in real-world impact.
Your learning outcomes & resources
By the end of this course, you’ll be able to:
Apply proven behavioural models to real-world challenges
Design interventions that people actually adopt and sustain
Confidently translate research into actionable strategies
Avoid common pitfalls that derail behaviour change projects
The course includes:
6 modules, 18 lessons
All slides - over 300 pages of examples, frameworks, practical tips
Real-world examples drawn from government, corporate, and community projects
A comprehensive workbook to apply the methodology to your current and future projects
49 Nudge cards that you can use again and again to design interventions
Nudge Mapping Guide to help you know which nudges make behaviour easy, attractive, social, time and more!
“The Psychology Essentials” eBook summarising key psychology studies from the past 170 years
Ethics toolkit including checklists for behavioural designers that you can apply to all your nudge projects
Certificate of completion
Meet your instructor
Dr Kerstin Oberprieler is a globally recognised leader in behavioural science and gamification. With a PhD in behavioural design and over 15 years of hands-on experience, she has worked with governments, businesses, and nonprofits across the world to design evidence-based interventions that change behaviour for good.
As both a practitioner and academic, Kerstin brings a rare blend of rigour and practicality. She's known for making behavioural science accessible, actionable, and ethical — empowering professionals to create real impact through smart design and strategic nudges.
Whether you're new to the field or looking to sharpen your toolkit, you’ll learn from someone who not only teaches behavioural science — she’s helped shape how it's applied in the real world.
Why I created this course:
“After more than a decade applying behavioural science across sectors — and learning the hard way what works and what doesn’t — I created the course I wish existed when I started.
If you’ve been looking for a practical, ethical way to apply behavioural science, this might be the course you’ve been waiting for.”
Get started now
This course blends evidence, strategy, and experience to help you drive behaviour change in real-world settings. Self-paced. Certificate included. "After more than a decade applying behavioural science across sectors — and learning the hard way what works and what doesn’t — I created the course I wish existed when I started. If you’ve been looking for a practical, ethical way to apply behavioural science, this might be the course you’ve been waiting for.” - Course instructor, Dr Kerstin