What makes people tick? Why do we think, feel, and behave the way we do? For over a century, psychologists have been uncovering the answers, shaping everything from leadership and marketing to health and design.
This book is your shortcut to understanding the most influential psychology studies and theories of the last 170 years—research that has transformed how we see human nature, decision-making, emotions, and social behaviour. Whether you’re leading a team, creating persuasive messaging, designing products, or simply curious about the human mind, this is your essential guide.
Think of it as a psychology degree in a book—without the student debt. Packed with insights that have shaped modern thinking, this is the ultimate resource for anyone who works with people and wants to understand them better.
(Included free as part of the courses ‘Design for Behaviour Change’ and ‘Gamify for Behaviour Change’)
What makes people tick? Why do we think, feel, and behave the way we do? For over a century, psychologists have been uncovering the answers, shaping everything from leadership and marketing to health and design.
This book is your shortcut to understanding the most influential psychology studies and theories of the last 170 years—research that has transformed how we see human nature, decision-making, emotions, and social behaviour. Whether you’re leading a team, creating persuasive messaging, designing products, or simply curious about the human mind, this is your essential guide.
Think of it as a psychology degree in a book—without the student debt. Packed with insights that have shaped modern thinking, this is the ultimate resource for anyone who works with people and wants to understand them better.
(Included free as part of the courses ‘Design for Behaviour Change’ and ‘Gamify for Behaviour Change’)
