Online course

Gamify for behaviour change

Gamification is no longer a buzzword —
it’s a proven approach shaping how we learn, work, and engage with the world around us. From apps and workplaces to health, education, and community programs, gamification is here to stay.

The problem is, too often it gets reduced to simplistic mechanics — points, badges, leaderboards — bolted on without a clear strategy. That kind of approach rarely delivers lasting results, and can in fact backfire.

This course takes a different path.
You’ll learn how to design gamification properly, using a solid methodology grounded in psychology and evidence. It’s about moving past gimmicks to create experiences that truly motivate, engage, and sustain behaviour.

A comprehensive, self-paced, online course

You’ll get a clear, evidence-based introduction to gamification grounded in psychology and design — with practical steps you can use straight away.
No gimmicks, no jargon, no $2,000 price tags. Just the tools and insights you need to design gamification that actually works.

Who this is for

This course is for professionals who want to boost motivation, create meaningful engagement and change behaviour.

It’s especially relevant if you are:

  • A designer or product lead curious about building engagement into your work

  • An HR or L&D professional looking to energise learning and culture initiatives

  • A consultant or coach who wants to add gamification to your toolkit

  • A change-maker in government, education, or community spaces

  • Or simply someone who’s been intrigued by gamification but wants a solid, practical grounding

What you’ll learn

  • Understand the key psychological principles and behavioural theories that drive human decision-making — from cognitive biases to motivation, habit formation, and social influence.

  • Learn how to use 12+ behavioural design models and a practical, step-by-step methodology to craft effective, evidence-based interventions in any context. Includes workbook and checklist you can re-use again and again for your nudge projects.

  • Build behavioural solutions with confidence — and conscience. You’ll walk away with tools, checklists, and frameworks to ensure your designs are ethical, inclusive, and grounded in real-world impact.

Your learning outcomes & resources

By the end of this course, you’ll be able to:

  • Explain the psychology of motivation and how gamification taps into it

  • Apply tested frameworks to design gamified systems

  • Spot and avoid the common traps that cause gamification to fail

  • Confidently design experiences that people want to engage with

  • Integrate gamification into your products, workplaces, or communities with purpose

The course includes:

  • 6 modules, 18 lessons

  • All slides - over 300 pages of examples, frameworks, practical tips

  • Real-world examples drawn from government, corporate, and community projects

  • A comprehensive workbook to apply the methodology to your current and future projects

  • “The Psychology Essentials” eBook summarising key psychology studies from the past 170 years

  • Ethics toolkit including checklists for behavioural designers that you can apply to all your nudge projects

  • Certificate of completion