Online course

Design for behaviour change

Too often, behavioural science is either locked away in academic journals or applied haphazardly without a clear, evidence-based method — leaving professionals without a practical roadmap.

This course bridges that gap.

A comprehensive, self-paced, online course
that blends evidence, strategy, and experience to help you drive behaviour change in real-world settings — without the $2,000 price tag or academic jargon.

Who this is for

You’re a professional who knows behavioural science has the power to transform products, workplaces, and communities — but you need a way to apply it effectively and confidently.

This course is for:

  • Designers, product managers, and innovation leads

  • Change-makers in organisations

  • HR, L&D, and culture professionals

  • Consultants and coaches

  • Government and community workers who want to create change

  • Anyone with a solid grasp of the basics who wants practical application skills

What you’ll learn

  • Understand the key psychological principles and behavioural theories that drive human decision-making — from cognitive biases to motivation, habit formation, and social influence.

  • Learn how to use 12+ behavioural design models and a practical, step-by-step methodology to craft effective, evidence-based interventions in any context. Includes workbook and checklist you can re-use again and again for your nudge projects.

  • Build behavioural solutions with confidence — and conscience. You’ll walk away with tools, checklists, and frameworks to ensure your designs are ethical, inclusive, and grounded in real-world impact.

Your learning outcomes & resources

By the end of this course, you’ll be able to:

  • Apply proven behavioural models to real-world challenges

  • Design interventions that people actually adopt and sustain

  • Confidently translate research into actionable strategies

  • Avoid common pitfalls that derail behaviour change projects

The course includes:

  • 6 modules, 18 lessons

  • All slides - over 300 pages of examples, frameworks, practical tips

  • Real-world examples drawn from government, corporate, and community projects

  • A comprehensive workbook to apply the methodology to your current and future projects

  • “The Psychology Essentials” eBook summarising key psychology studies from the past 170 years

  • Ethics toolkit including checklists for behavioural designers that you can apply to all your nudge projects

  • Certificate of completion