170 years of must-know research that explains how we think, feel and behave
Why do we think, feel, and behave the way we do? For over centuries, psychologists have been uncovering the answers—shaping everything from leadership and marketing to health, design, and decision-making.
 
This 96-page book is your shortcut to the most influential psychology studies and theories of the last 170 years—research that has shaped our understanding of human nature, habits, emotions, and social behaviour. From the rise of behaviourism and cognitive psychology to breakthroughs in neuroscience and behavioural economics, these insights will help you decode what drives people and how to influence behaviour.
 
Whether you’re leading a team, crafting persuasive messages, designing experiences, or simply fascinated by the human mind, this is your essential guide.
 
Think of it as a psychology degree in a book—without the lectures or student debt. Packed with game-changing insights, this is the ultimate resource for anyone who works with people and wants to understand them better.
 
Your crash course in the science of human behaviour starts now.